Legal
Website privacy notice
Last updated: 11 August 2026
This notice covers the structline.ai website only. If your organization uses the StructLine product (the dashboard and the browser extension), the product privacy notice applies to that.
Summary. This website runs analytics and a visitor identification tool; the banner lets you decline, and after a decline nothing more is collected. Fonts are self-hosted, so your visit is not reported to a fonts CDN. Beyond those tools, the only personal data we receive is what you choose to send us (a demo request or an email), plus the standard technical logs any web server keeps.
1. Who we are
The controller for personal data collected through this website is StructQ Ltd, trading as StructLine, registered in England and Wales under company number 16685082, with its registered office at 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. We are registered with the UK Information Commissioner’s Office under registration ZB978258.
Data protection contact: [email protected].
2. What we collect, and why
Demo requests
If you request a demo, we collect your work email, company name and company size. We use these to send you a scheduling link, to prepare for and follow up on the conversation, and to understand whether StructLine is a fit for your organization.
Correspondence
If you email us, we process your email address and whatever you choose to include, in order to reply and keep a record of the exchange.
Technical logs
Like any web server, our infrastructure records standard access logs (IP address, requested URL, user agent, timestamp), used only to keep the site secure and operational. Log data is not combined with demo request data and is not used to profile visitors.
Analytics (unless you decline)
Unless you decline in the banner, we use Google Analytics (page views, approximate location derived from IP, device and browser type, how you move through the site) and Microsoft Clarity (interaction data such as clicks and scrolling, including session replays of how the page was used) to understand and improve the site. If you decline, these tools stop and are not loaded again.
Visitor identification (unless you decline)
Unless you decline in the banner, we also use Leadsy, a business visitor identification service. Leadsy processes your IP address, device and browser characteristics, and the pages you view, and matches them against its own business contact data to tell us which company visited the site and, where its data allows, the name and business contact details of the visitor. We use this to follow up with companies that show interest in StructLine. If you decline, Leadsy is not loaded again.
The “Try it” scenarios
The detection walkthrough on the home page uses pre-written sample scenarios. Nothing you do there is recorded or transmitted.
3. Lawful bases
| Processing | Lawful basis (UK/EU GDPR) |
|---|---|
| Responding to and scheduling a demo you requested | Art. 6(1)(b): steps at your request prior to entering a contract |
| Replying to correspondence; sales follow-up | Art. 6(1)(f): our legitimate interest in responding to and developing business enquiries |
| Security and operations logging | Art. 6(1)(f): our legitimate interest in running a secure website |
| Analytics and visitor identification (Google Analytics, Microsoft Clarity, Leadsy) | Art. 6(1)(f): our legitimate interest in measuring the site and identifying business visitors; you can object at any time by declining in the banner |
| Retaining records where the law requires it | Art. 6(1)(c): legal obligation |
4. Who receives your data
We do not sell personal data or share it with advertisers. Data is disclosed only to the service providers needed to operate the site:
- Email delivery (Mailtrap, by Railsware). When you submit a demo request, our email provider delivers the scheduling link to you and the enquiry to our sales inbox, processing your email address and the form contents on our behalf.
- Corporate email (Microsoft 365). We keep enquiries and correspondence in our Microsoft 365 tenant.
- Scheduling (Calendly). The demo email contains a Calendly booking link. If you use it, you share data with Calendly directly and Calendly’s own privacy notice applies to the booking.
- Network and delivery (Cloudflare). The site sits behind Cloudflare’s network for DNS, content delivery and DDoS protection, which processes traffic in transit, including your IP address.
- Hosting (Inoqube d.o.o. on Hetzner). The website runs on servers operated for us by Inoqube d.o.o. (Slovenia) on Hetzner infrastructure in Germany; access logs are processed there, inside the EU.
- Analytics (Google, Microsoft), unless you decline. Google Analytics and Microsoft Clarity process the usage data described in section 2 on our behalf. They receive nothing more once you decline.
- Visitor identification (Leadsy), unless you decline. Leadsy processes the data described in section 2 to identify visiting companies and business contacts for us. It receives nothing more once you decline.
5. International transfers
The site itself is hosted in the EU. Some providers (for example Calendly, Cloudflare, Google, Microsoft and Leadsy) are based in or process data in the United States. Where personal data leaves the UK or the EEA, we rely on an adequacy decision (including the UK–US Data Bridge and the EU–US Data Privacy Framework where the recipient is certified) or on Standard Contractual Clauses / the UK International Data Transfer Addendum.
6. Retention
- Demo requests and correspondence: kept while the enquiry is live, and for up to 12 months after our last contact unless a customer relationship follows.
- Server logs: rotated on a short cycle, typically within 30 days.
- Records we must keep by law: for the statutory period.
7. Your rights
Under the UK GDPR and, where it applies, the EU GDPR, you can request access to your personal data, its correction or erasure, restriction of processing, portability, and you can object to processing based on legitimate interests. Write to [email protected]; we respond within one month. For analytics and visitor identification, which rely on our legitimate interest, you can object at any time by declining in the banner, as described in section 8, with effect for the future.
You can complain to the UK Information Commissioner’s Office (ico.org.uk) or, if you are in the EEA, to your local supervisory authority.
8. Cookies and how to change your choice
Cookies and similar identifiers are used for analytics and visitor identification unless you decline in the banner: Google Analytics and Microsoft Clarity set their measurement cookies, and Leadsy sets its identifiers. Your choice itself is stored in your browser’s local storage, not in a cookie, so the banner does not reappear on every visit. The full list of cookies, with providers and expiry periods, is in the cookie policy.
To withdraw or change your choice, clear this site’s data in your browser (or just the “sl-analytics-consent-v2” entry in local storage) and the banner will ask again on your next visit. We make no automated decisions with legal or similarly significant effects about visitors.
9. Changes
If we change this notice, we will update this page and its “last updated” date. Material changes to how we handle demo-request data will be flagged to affected contacts.